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A book cover is much more than a pretty picture and a title. She examines best-selling covers and failed covers, and offers tips on how to identify and work with a cover designer who can help you accomplish your sales goals. Topics shared cover those that matter most to indie authors and publishers and is intended to be a free resource for publishers around the world.

9 UNCOMMON Book Marketing & Promotion Tips (That I've Used to Become a Bestseller)

There will be two seasons per year, 12 episodes per season, with one episode releasing every Tuesday during any given season. Click here to download the webinar. Click here to download the slides.

How to Self-Publish a Book: 7 Simple Steps to Success

Are you a health provider? The four promotion periods, unsurprisingly, showed the largest spikes in sales. I happen to have lots of audio recording experience, so the process was straightforward for me. The reason I include this as one of the main five things to explore when self-publishing?

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And personally, I can attest: audiobooks account for a significant percentage of my sales. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners. The table below describes in more detail the data being collected. By giving your consent below, you are agreeing to the use of that data. For more information on our data policies, please visit our Cookie Policy. Revoke Consent Submit Consent.

Next Article -- shares Add to Queue. Image credit: Rob Dircks. Rob Dircks. Guest Writer. September 19, 10 min read. Opinions expressed by Entrepreneur contributors are their own. More from Entrepreneur. Amina AlTai teaches entrepreneurs and intrapreneurs how to balance a thriving career, body and mind.

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Best Ways To Invest In Your Self-Publishing Career - NerdyBookGirl

Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level. Adapt your story based on what performs best.


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Your story is how you describe your book in writing or in interviews. Does it look professional?


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  • This is the biggest factor. It has to look as good or better than the biggest books in your category. You need three of these: one sentence for things like social media bios , one paragraph for bylines on guest posts , and one page for all the details. If you have a hard time writing something that balances being criminally egotistical and not boastful enough, ask a friend, editor, or reader to help write it. For self-published books, you want more professional and less Instagram selfie. Make sure your face is the biggest part and the focal point of the shot.

    Save your creativity for your next poetry-slam. You also need three of these: one sentence, one paragraph, and one page.

    28 Resources, Tools and Tips for Self-Publishing Your Next Book

    This is less a summary of the content and more the sales pitch on why someone needs to read it. Why should anyone care that you wrote it? What is the benefit of reading it? These prove that someone, typically more well-known than you, not only wanted to read it, but liked it enough to publicly endorse it. This is the sales page for your book on your own site. Hands down the most useful tool, however you use it, is your mailing list. Start collecting emails before your book is ready with a coming soon landing page , use it as an announcement list when your book is ready, and use it to consistently communicate with your audience.

    These tools are all opportunities to sell your book using whatever marketing method you feel resonates the most with you and your audience. Your choices on cover, title, blurb, and bio all need to be carefully crafted with your audience in mind. The key—the absolute key—to marketing a book is to have written a great book that people actually want to read and then talk about. Books are sold by word-of-mouth and regular people talking to other regular people about what they read.

    Press and publicity help, but the best promotion comes from people telling the people they know to read something. Write something worth reading and worth gushing about. Is it difficult to do?